| As the number of college graduates in China continue rising to records in recent years, graduates employment issue becomes more and more serious, which has also been a great concern of the society. Meanwhile, there is a glowing number of media reports with respect to university graduates’ special employment issue that often arouse heated debates. In this paper, China Youth Daily is taken as an example and analyzed in ways of amount, types and layout. Through statistic analysis of its relevant reports, the following conclusions can be reached: in these reports, special concepts are the mainstream and the key words are “entrepreneurship”, “agriculture”and “return hometown”. Among them, in a series of reports, the China Youth Daily creates a group of youth images filled with positive energy who are open-minded,hard working, modest, studious, perseverant and creative. Nevertheless, there still are some problems in these reports, such as the imbalance of reports related to media positioning, industry competition and other reasons hiding behind. Based on the above study, a few suggestions on how to improve the current situation are also proposed in this paper. |
