Study Of Media Image Of Henan On The China Youth Daily(2009-2013)

Media image of Henan is an important part of regional soft power. The media image of a certain region is important for promoting the value of the regional investment potential and tourism, and even may affect the policy inclination and regional competitiveness.However, in the current public opinion, there is a big difference between Henan’s image of transmission and the real image and media image doesn’t show the overall level of development. To a certain extent, this affect and restrict the development of henan and henan’s soft power.Media is an important channels for audience to access to information. Audience’s perception of henan image is closely related to the news media reported in henan. Therefore, the research of henan media image is closely related to the news reports of media studies. This paper uses framework theory to analysis reports related to henan media image on the China Youth Daily, and realizes the difference and relationship between real image of society and media image. Through research, I hope to find framework of news related to Henan, and analysze its universality, then explore the difference and the influence factors of media framework and geographical entity image. This is the goal of this research.By news frame analysis of the five years reports of China Youth Daily, with shallow, middle and high level, combined with the analysis of specific issues framework path, This paper summarizes the news framework of related reports mainly conclude: attribution of responsibility framework, typical framework and political framework.By building regional media image model, this paper conclude that present henan media image built by media news mainly presents positive image of a numerous outstanding cadres at the grass-roots level, entrepreneurship, employment, and righteousness, and shows weak positive image of a marked achievements scored in the agricultural reform and rapid industrial development, and presented the weak image of more corrupt official corruption, social events and liability accident disputes emerge in endlessly, shortage of education resources and more illegal phenomenon.On this basis, this paper puts forward the research of henan media image, namely the optimization of the construction of henan media image strategy. This paper also conclude that construction of henan media image strategy should be a long-term strategy, the strategy of linkage and a flexible strategy...