Research On The Media Images Of Volunteers In China Youth Daily

The report of the 19 th CPC National Congress proposed that "Socialism with Chinese characteristics has entered a new era",that "the yearning of the people for a better life should be the goal of struggle" and that "the system of volunteer service should be perfected on the premise of strengthening the construction of honesty and integrity." These goals are the most basic requirements for the development of volunteer service,and the volunteer service activity is one of the important contents of strengthening socialist ideological and moral construction.Therefore,the representation of the image of volunteers in the mainstream media is related to the development of the institutionalization of volunteer service and the construction of civic responsibility consciousness in China.Of the mass diagrammedimage,on the one hand,makes us in the world of perception,on the other hand,it also constructs a virtual society that we think is real.So the author concludes that the image of the media is not the kind of superficial image that the public sees in the media.It is actually the communicator of both the audience and the news.It also explains that the construction of media image is a dynamic process.The whole image of volunteers in China Youth Daily is the projection of the objective state of volunteers in public opinion.On the premise of jointly creating a harmonious society,it constructs the specific image of volunteer media,how to shape the image of volunteer media,and how to build the image of volunteer media.Shaping the image of volunteers is not only related to the cultivation of a good sense of social citizenship,the construction of a harmonious society,but also an important window to show the image of China's city and country to the world.This paper is mainly from the following aspects: introduction mainly describes the significance of the research background,research status,research ideas and methods.The first chapter makes a statistical analysis of the number of articles,layout,genre and theme of the volunteer reports of the China Youth Daily,and outlines the general outline of the reports of the volunteers in the paper.The second chapter mainly studies the volunteer image including identity characteristics,including the characteristics of academic qualifications,identity types,quality characteristics,service areas,service motivation,service subjects,service areas.The purpose of this part of the study is to further generalize and describe volunteerism.The characteristics of media image;The third chapter of this paper uses the text analysis method tomake a further qualitative analysis of the volunteers' media image,and generalizes the connotation of the volunteer's media image.At the same time,the paper studies the path of constructing the media image of volunteers in China Youth Daily.The fourth chapter is based on the previous research,to study the volunteer report of China Youth Daily rationally,excavate the advantages of constructing volunteer media image of China Youth Daily,and reflect on the shortcomings in the process of constructing the volunteer media image of China Youth Daily.Put forward targeted recommendations.This article through the volunteer this group media image dissemination case and the volunteer domestic image analysis,uncovers.It shows the multiple meanings behind the media image of young volunteers,which is helpful to understand the present situation of volunteer image of Chinese volunteer organizations and media.