A Study On The Media Image Of "Post - 90s" In China Youth Daily

"90s" as synonymous with alleged was born between 1990 and 1999 people, the news on media frequently in the recent years, the large number of reports are to construct the media image of the "90s"."90s" as the "80s" word, its first in the media field of vision, and "80s" was surrounded by a large number of negative reports. Adults in 2008 as the first year, a large number of "90s" started to go the university, to society, as citizens with full capacity for civil conduct, on the mass media has gradually to be heard.First part of this article to overview of the research origin and purpose, to the media image, the academic study of the domestic aspects are mainly concentrated in the study of disseminator media image, and of such as groups, social organizations are disseminator of the media image research has not yet have a system understanding.This article selects the Chinese communist youth league organ of China Youth Daily as the research object, and all of 2008-2014 to "90s" as the main body of the report after the analysis of the contents.After analysis, the author found that China Youth Dailypresented "90s" imageon the network once popular "brain damage", "non-mainstream" and does not meet the evaluation. China Youth Daily presented "90s" multi-media image is neutral, positive, negative reports less. But the newspaper "90s" reported excessive focus on students groups, ignoring the concerns of the other "90s" group members, in addition to newspaper coverage tends to be too obvious, many reports have sweeping problems, for example "90s" new generation of workers reported to negative, negative-based, easy to cause the reader’s stereotype.China Youth Dailyin show "90s" when the media image deviation, is not conducive to the "90" group, I agree to follow the group members prone to imitate, causing cognitive confusion, hinder its ships between social and other groups interaction. Therefore, China Youth Daily at present "90s" media image, you should weigh the relationship between the community and guide function of both objectivity and fairness, to promote the orderly development of society.