Research On Public Opinion Field In New Media Era

Popularity of the Internet allows ordinary citizens to participate directly in public affairs decision-making possible. Especially in the rapid development of self-media like weibo, wechat and other media today, the low-threshold of communicating technology, the easy access to propagation device stimulate the masses' enthusiasm. Not only to subvert the traditional mode of information dissemination, but also greatly changed the balance of power in the process of the formation of public opinion.Information dissemination of traditional media era, substantially linear propagation is mainly top-down, "gatekeeper" who through the screening and arrangement of information affects people paid more attention to all kinds of information in order to guide public opinion trends. The role played by ordinary people in the process of formation of public opinion is almost negligible. Single opinion field are the main features of this period. "Human beings are communicators," the era of new media radically changed the state. Linear dissemination of information was replaced by "no center" net spread, large numbers of the public platforms let people can select public issues freely and directly, express personal opinions. Traditional check pattern was unprecedented challenged. The Game between Official opinion field, Media opinion filed and Public opinion field has become the main features of Chinese public opinion status of new media era.Traditional public opinion field research more attention to how different opinion field a mutual and more presented in an official based, supplemented by folk survival mechanism, while ignoring the field of public opinion research process of the Game. This article focuses on different public opinion is formed in their field when the game process, power generation and comparison, the formation of the right to speak and the final result, to explore how to "de-centralization" of the new media age, mainly in the grasp of the complete process public opinion, to take positive interaction way to grasp the initiative in public opinion.