Report On The Current Content Strategy Status Of News&Information Wechat Official Accounts Operated By College Student Organizations In China

The transmission of information carriers has undergone changes over time.The impact of the current mobile Internet on people's daily lives has penetrated almost every corner.The popularization of various network communication tools greatly reduces the cost for people to obtain information,at the same time simplifies the process of information acquisition.The WeChat,which was born on January 21,2011,is undoubtedly one of the most popular and active communication tools in China.On August 23,2012,the WeChat public platform went online,relying on the real influence of WeChat,it quickly grew to become the most influential information dissemination platform in China.Information producers can use this platform to achieve content push,branding and other functions.For general user,this platform is also an excellent way for them to acquire and share information.The WeChat public platform is specifically divided into three types:Subscription,Service and Enterprise.The type of WeChat public number involved in this survey is the subscription number,and its main function is to provide information for general users.The WeChat Official Account operated by college student organisations is an important part of the college media.In-depth study and further improvement of its content strategy can improve the homogenization of content and optimize the current information environment while further expanding and deepening campus culture.The influence will make the campus culture be better and more popular.This has great practical significance for the actual development of colleges.This survey report uses the WCI of the QingBo Data Platform,the core position of WeChat Official Account,the composition of the WeChat Official Account operation team,and the popularity as the reference standards.It selects 16 influential WeChat Official Accounts operated by student organizations in domestic colleges as the subject of the survey.Based on research methods such as data statistics and empirical investigations,to investigate the basic operational status and content strategy status of the WeChat Official Accounts operated by college student organizations,the outstanding representatives who are good at content operation have been excavated and summed up as reference values.At the same time summing up content strategy deficiencies,so as to provide information and support for the actual content operation of other WeChat Official Accounts in China.