Research On The Communication Strategy Of Data News On The Wechat Platform Of Beijing News

With the advent of the era of big data,the demands of the user's visual experience and the empowerment of mobile Internet technology,as a new form of reporting,the popularity of data news is not reduced,and its communication channels are also expanding.In the era of mobile social media,the data news industry will focus on new media ports,especially wechat and microblog platforms.Among them,the number of subscribers subscribed by official account of WeChat has been increasing year by year.Users are widely distributed in the age range,and the advantages of small program loading content,platform interactive visualization and high-intensity chain communication have attracted the attention of all news media.For example,NetEase opened data news,WeChat official account "NetEase number read",and people's daily pushed its data news on WeChat official account.During the outbreak of novel coronavirus pneumonia,the advantages of data news were concentrated.The chart visualized the relevant information,so that people could understand the latest developments of the epidemic in time and accurately.As a traditional paper media that launched data news earlier,Beijing news is ready to launch.On the basis of the original platform,it implements differentiated and diversified information dissemination strategies.In addition to the traditional channels,the data is processed and processed to the official account of the WeChat public,the Beijing News.With the help of its accumulated brand awareness and reputation,and the advantages and content of WeChat's content and channels,it strives to maximize the effectiveness of its dissemination.The data news of the wechat platform of Beijing news provided a typical paradigm for the layout of mobile data news of similar media before it led the trend.Based on the knowledge of Journalism and communication,supplemented by the theories of management,economics,aesthetics and other disciplines,this paper makes a detailed and in-depth analysis of its communication strategy by using case study and content analysis.This is not onlyconducive to self-improvement and great progress,but also conducive to learning from traditional paper media and opening a new chapter of data news reporting.The research found that the headline language of the wechat platform data news of Beijing News stresses narrative skills,the graphics is simple and exquisite,and it pays attention to the issues of the times;at the same time,with the advantage of the platform,users can participate in the interaction,share and spread instantly,and the presence experience is enhanced.However,there are still some shortcomings,such as external data dependence,content bearing limitation,lack of dynamic prediction and so on.For this reason,the data news editing team of the wechat platform of Beijing news should also carry forward the past,take strong and powerful measures against the current problems and innovate the development space,so as to build up a new level;in the wave of big data,the traditional urban news media should follow the trend,the incoming data news industry,especially the mobile port layout,and strive to form its own characteristics.