Research On The Strategic Decision Making Of The Chinese Media Enters Into African Market

As representative of Chinese media, People's daily overseas edition has been trying to develop international market under the policies support from China. Its overseas operation and financial situation leads the trend of Chinese media international development. The author of this article will offer its achievements and special analytical methods on the strategic decision making on People's Daily Overseas Edition enters into African countries and development, it will also offer its constructive suggestions and reference.Decision on People's daily overseas edition enters into African market as research background, strategic decision analysis, strategic decision making and its implementation make up the body of this paper. The author wrote this paper based on People's daily overseas edition enters into African market and his African market development team experiences through his learned Corporation strategic management,Marketing and others from MBA courses to research and analyze its strategy decision making. The majority contents are four. Firstly, show on the whole processing of People's daily overseas edition enters into African market through its strategic decision making, development situation and its industry trend and foundation of development. Secondly, the author analyzes problems about African market by PEST analytical tool. Thirdly, analyses its growth strategies when People's daily overseas edition enters African market by SWOT and then discuss its mid-develop plan. The last is summarizing the rationalization of the Chinese media and its development in African countries.This paper involves two inventive steps: one is to show all the processing of People's daily overseas edition enters into African market and construct model of entering into international market and decision making, the other is completing all strategies for people's daily overseas edition landing in African market after analyzed by PEST, SWOT analytical model, that provided reference its actual overseas operation and management experience for Chinese media overseas development.In addition, its strategic decision of People's daily overseas edition enters into African market involves validity and innovation, its prosperity in African market provides one succeed sample for other Chinese media.