Study On The Optimization Of The E Baozhang About Digital Service Planform In The Life Insurance Policy

In recent years, the Internet and mobile Internet has sustained rapid development, gradually become our mutual communication, access to information and information, to carry out one of the indispensable channel online trading and trading. With the network for electronic shopping platform is not only the traditional shopping is more convenient, fast, at the same time, products and services, consumers can also to get equivalent quality to pay less than the cost of. Therefore, the electronic shopping mode admired the quality of many higher consumer. At the same time, these consumers have a relatively strong financial and insurance consciousness, therefore, the insurance industry should see the potential business opportunities, the focus of work will be gradually transferred to developing and delivering the electronic policy service, so as to adapt to the needs of consumers. So, insurance companies can effectively obtain a number of high-quality customers, improve the insurance sales and service quality.Digital service platform refers to insurance companies for the development of the digital age, adapt to market competition and the development and use, in the customer service and insurance sales of electronic policy service platform. And the previous insurance sales service is different, digital service platform to subvert the traditional paper policy mode, the policy to achieve the electronic, completed a technical innovation on real significance. Bridge digital service platform between customers and sales to build the mutual communication, to achieve good interactive mode makes between the customer and the insurance companies, to allow customers to self select the desired service. At the same time, the platform of building and improving customer service efficiency, so that customers can receive more convenient and efficient service. To counter the insurance company staff, the work pressure is also reduced accordingly, the enterprise operation cost effectively decrease. Thus, the use of digital service platform is beneficial for the insurance enterprises, can be said to be an important measure to improve the service ability and market competitiveness.This paper concretely an insurance company are summarized in the practice of the business needs with the authors own work practice together organically, the system elaborated the necessity and importance of the construction of digital service platform based on the e treasure account as an example, and based on user needs, provide a series of ideas and suggestions for design the digital service platform, constructs the framework and function to the electronic service platform for SOA based system, good to meet the life insurance company customer inquiries convenient service policy.