| April14,2006, with the first cell phone for Inner Mongolia "North News Mobile Paper" WAP version opening, Inner Mongolia mobile phone users into the "thumb at a touch, the news is in our hands" convenient times newspaper. Today,"North News Mobile Paper" Inner Mongolia is leading mobile phone users change reading habits have strong vitality of the business products, it every step of ascension is also improve ethnic minority areas of cell phone users spiritual level.This article through to the "North News Mobile Paper" users of the cognitive and use the behavior analysis and accurate one statistical data, and concludes that the user satisfaction and loyalty in, in terms of " North News Mobile Paper" news content improved influence. And on this basis, again to the "North News Mobile Paper "text of in-depth analysis, and the " North Newspaper" parent of content in contrast to discover new Chinese press north for content characteristic of the mobile phone and make a summary. Finally,"North News Mobile Paper" news content reform exploration and thinking about the level of idea, respectively from the talent level, interactive level and technical level put forward some Suggestions.Through "North News Mobile Paper" news content research results are as follows:Most mobile phone users in Inner Mongolia region of mobile phone of cognitive degree is higher for business. The development trend of getting a user, cell phone use report more close to the rational, but use products with larger passivity, but overall utilization rate is higher."North News Mobile Paper" research characteristics:Simplified seven page Settings, comprehensive five module content arrangement, the news for the news and comment on genre, text structure, distinctive "less refined both" news photos taken in life fun. Mother and for the north news of different place than, reflected in the position, news on the quantity, type and report way and the selection of news photographs. |
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