Researching In Traditional Media Framework Of The Emergency

In recent years,the frequent outbreak of Environmental Group Events has become the top priority of national governance,but also become an important subject of media communication?Media in shaping the environment when mass incidents,enlightenment on risks is especially important for the public environment?in the facing of environmental groups events,our traditional media has a certain experience and capacity to respond,It has experienced from silent to sound stage,which is reported in the framework of ongoing conversion process ? However, frequent outbreaks of environmental mass incidents repeatedly confirmed the failure of the media framework repeated transformation in our country Credibility is lost,the waning of the leading of public opinion,news professionalism gradually fall all reveal the traditional media in weak and unable to cope with sudden mass incidents?Framework is founded theoretical analysis perspective,this paper adopts the method of content analysis and literature research, refining and concretization Maoming PX event in the traditional media framework?In the analysis of the traditional media reported maoming PX,the author summed up its main from microcosmic text and narrative strategy of medium and macroscopic framework extends the framework architecture in three dimensions?With point injection line to line into the surface,Traditional media to its framework constantly framework agreement with the government,strengthen the legitimacy of their own framework?Obviously,lack of voice to the public media, this kind of behavior is questioned and even rebel the public that is not a "magic bullet theory" of the target?With the development of new media technology and the awakening of civic consciousness,depriving the public voice it obviously inappropriate?Maoming PX plays the role of traditional media is not the case,it has become a "normal" of the traditional media?Through in-depth study,the author found that prompted the ultimate formation of "normality" is due to media under attack inside and out?On the outside, the media in the political field of marginalized and lack of voice;The diversity of values for internal,media practitioners and other media practitioners to conduct demonstration and imitation?Media attack inside and out is not so much the framework of catalysts,as the inevitable trend of media framework transformation?Some news reports show that at the same time,the framework of integration of traditional media transformation framework provides motivation?In addition,this article is based on the perspective of traditional media:One is because of events in deep mining, traditional media is obviously superior to the new media; Secondly, on the public opinion guide, although the traditional media credibility is being challenged,but the public perception, behavior still has strong influence;Thirdly,traditional media remains the mouthpiece of the government essentially and voice of the public,government and the public still depends on traditional media public consultation?Although new media in aging and dissemination of information on the breadth of significantly higher than the traditional media,but the information has the properties such as fragmentation?trivializes situated and thing,if does not carry on the rigid regulation,to the solution of the emergency would be tantamount to add fuel to the flames?In addition,in this paper the so-called traditional media, including traditional party newspapers and metropolitan newspapers,such as ?People's Daily???Guangzhou Daily???Maoming Daily???Nanfang Daily? and ?The Beijing News?five newspapers,not involving traditional electric media?...