The Research On The Development Of The Official WeChat Public Accounts Of Metropolitan Newspapers In Wuhan

With the news client,micro-blog,WeChat and other new media platform was born,the reader gets information begins to change.Newspapers,magazines,television is no longer the main way to get information,but to use the phone to browse.In particular,Tencent pushed out WeChat platform,as an instant messaging software,It has the diversified functions of sending pictures,text,voice,video and others.Information dissemination instant,low cost,Set of privacy and openness in one.Attract a large number of users at that time.Therefore,when Tencent pushed out WeChat public platform,Attracted the attention of many enterprises,businesses and the media.As the print media is being hit by the new media,The emergence of WeChat public accounts,and gave the traditional media a chance to change,Many media have registered WeChat public platform,to carry on the news dissemination and the service activity.This article first sort out the WeChat,the media's official WeChat public account and metropolitan media official WeChat public account research:Research in this area is mainly focused on the rise of WeChat,propagation characteristics,development present situation and a case study of a media WeChat public number.A wide range of research,more comprehensive content,but lack of a holistic study of the official WeChat public number of a certain region,lack of systematic.On the basis of this sort of article,the author found the breakthrough of the research.This article select the four metropolitan newspapers of official WeChat public account in Wuhan for the study.Through content analysis method,the article aims to analysis these official WeChat public accounts from the push number,push form,push content and so on.Meanwhile,from the theme content,original and reproduced content,the amount of reading and point of praise for the depth of the content.Finally draw a conclusion that the positive proportional relation between the amount of push and the amount of reading and the number of points praise.On the basis of statistical analysis,the author use depth interview method analysis the four WeChat public accounts from content production,development mechanism,operation team and so on.The author found these public accounts existencing problems,such as content homogeneity,weak interaction,did not play the functional advantages of WeChat platform and so on.By reference other media official WeChat public number well done,Put forward some feasible suggestions,such as clear their own positioning,establish new media concept,play the advantages of WeChat public platform,establish integration and development of the talent management mechanism and so on.