| Nowadays, the continually-improved technologies are changing the media environment; the diverse carriers of media provide more conveniences for audiences to read news; the we-media spreads wider; the audiences are changing their identity of both communicators and audiences; the news-producing is more fast, scattered and general. Under this context, reverse news has been coming into media's sight. Reverse news is new to media, but it spreads more faster. For this reason, it is necessary to make study on reverse news about its background and causes and other parts.Under the context of new media, this paper hold a view that the changes on media environment, the position of audiences and the ways on news-producing take part in reverse-news. This paper analyses the general shape of reverse news, including original news, key point news, consequence news and its different characters in different media. Using multidisciplinary theories, this paper analyses the ”tags” and their roles playing on the audiences. The source, the media and the audiences make effects on reverse news, and reverse news also impacts on social contradiction, social morality and the trust of social members. |
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