Consumer Phantom And Its Generation, The Social Context Of Media Entertainment

With the development of Chinese marketing economy, consuming ideology gradually comes into being, followed by a sudden transfer of the contents of media from general political tendency to general entertaining tendency. What's more, the entertaining function of media, which once aimed at entertaining itself, now merely serves the commercial interests of media. From macro-scope, the entertaining illusions of media refer to the false illusions of receivers, which in name are activities for cultural entertaining purpose while in fact are activities for commercial benefits, by instilling consuming symbols into the production and selling activities of entertaining goods. From the micro-scope, the entertaining illusions of media are consuming symbols of entertainment culture grounded on general public media and production of entertaining cultural goods with commercial purpose under the context of consuming society, which may produce unreal image by triggered illusions of symbolic meaning. The entertaining illusions of media is a significant aspect of general entertaining tendency of media, thus the purpose of this dissertation is to carry the fact-prove study and systematically explore the phenomenon of media spreading, concerning background and major features as well as mechanisms from both sociological and media economical perspectives, on the basis of analysis of this entertaining illusion. Hopefully, this paper can be an add to fact-proved study of general media entertaining phenomenon for its unique perspective to know culture of nowadays society, hence finds certain value on ecological study.The first chapter is the illustration of concepts naming consuming society and the entertaining illusions of media, with a further analysis on the relation between consumption and the entertaining illusions of media. The consuming society is the commercial consumption-based society that shifted from formal product—focused society, with fundamental features like symbolized consumer, materialized consuming subject and commercialized consuming value. In the fierce competition between consumption ideology and traditional consuming culture, various characteristics of consuming society present themselves little by little. The entertaining illusion of media is not only a typical representation of general entertaining tendency of media, but also a product of consuming society. Triggered by ecological and cultural norm of consuming society, the entertaining illusions of media in turn stimulate the consumption of material and cultural products.Due to the complexity of the entertaining illusions of media, it is hard to reach widely-acknowledged file study on abstract level. Therefore in the second part, two most representative examples—" TV show" and "net celebrities" are selected as cases to study, with an aim to provide a new way to analysis the generation of these illusions in terms of language, narration ,contents and so on.In the third chapter, the major participants of the entertaining illusions of media are commercial interests based subjects, media organization and receiver. Because of the great influence of commercial factors, commercial interests-based subjects are more and more complicated. Among commercial interests-based subjects, there are traditional ads column sponsor men, together with sponsor men for newspapers, television, radio, net, telecom, brand sale and so on, bearing features of multi-cooperation and mutual benefits. The verified feature is shared by media organizations as well. They are producer provider and also carrier of the entertaining illusions of media. The receivers in entertaining illusions of media are generally commercialized receivers, who get happiness from illusions and experience entertaining democracy and search for collective belongings. The commercial interests-based subjects are relatively independent in media promulgation, who work together with media organizations in entertaining illusions, and receivers are initially attracted by the commercial interests as markets later sold to commerce subjects as goods. Receivers are mainly divided into two extremely contrasting tendencies, naming total accept or refusal, with few readable receivers.The last chapter is a discussion of the mechanism for the media entertaining illusion. The root of that lies in the consuming society itself and public media. Essentially speaking, the process of the production of entertaining is equal to the process of accumulating attention to economical interests. In form of media entertaining products, the media entertaining illusion surely has its life circles, from gown—ups to ripe and finally will vanish. Another important aspect for this mechanism is the inner economical format of media entertaining illusion: one is cubical norm of sale started by traditional media, and the other is attentive norm of sale originated from new media. Though different in developing methods, both norms generate entertaining illusions of media. Besides, the media techniques play crucial roles in productions of the entertaining illusions of media. They facilitate the production, the copy and the spreading until the realization of overall interaction of giving and receiving, therefore they provide effective technical support to the spreading of collaborate work of multi-media, the occurrence and maintaining of the media entertaining illusion by speeding up. In the process of the generation of the entertaining illusions of media, media techniques bring ultimate happiness to the general public by clearing all the possible technical spreading obstacles.In this consuming society, the entertaining illusions of media is a consuming symbol for the general public, which may have a tendency towards low taste lured by commercial benefits. Therefore, it is quite necessary to have an appropriate guidance to the generation of the entertaining illusions of media by penetrating mainstream value to the media illusions, thus to achieve a healthy and organized growth of media entertainment.