Research On The Report And Image Construction Of Homosexuality

Since ancient time, homosexuality has a very long history as far as we can trace back around the world. This unique cultural phenomenon shows a tortuous development path that can be noticed or ignored from time to time. As a marginalized group, homosexuality shows its real face to the public in 1980 s. In recent years, with the rapid development of society and increasingly open mind of people, more and more homosexuals come into public view frequently.Under this social background, related issues about homosexuals have attracted great attention of print media and three-dimensional media. As reports from network media can influence public recognition greatly, researches on network media can play great significance on related reports about homosexual group and the representation of homosexual characters in the reports.The writer chooses ifeng.com, a comprehensive information website with graphic and video, to collect and comb 261 valid samples and 138 figure objects of its homosexuals' reports from 2011 to 2015. Under the guidance of theories such as agenda setting, pseudo environment, stereotyping and tagging and by means of research analysis methods such as content analysis and text analysis, the writer mainly analyzes how the network media like ifeng.com reports homosexuals and how it constructs images of homosexuals.Study found that because of the lack of various factors, a lot of media exist many problems when they cover homosexual themes, such as the facts of being in favor of existential issues, the lack of rights and interest and the source imbalance as well as sharp difference in attention perspective. Compared with these, though ifeng.com cannot avoid the same problems as we mentioned before, it not shows so obvious and moreover ifeng.com has its uniqueness reflecting in maintaining various rights of homosexuals, listening to the voices of them and relevant people, and paying high attention to the facts of sharing the same wife or the same husband, as well as reflecting social visage by reporting the big and small people. Of course, there also exist some disadvantages, such as paying too much emphasis on novelty and showing improper grasp on details.On top of these, this paper will analyze homosexual characters of ifeng.com from five aspects: country, gender, age, occupation and status, and will point out the representation imbalance in gender and occupation condition. The tagging of homosexual image construction of ifeng.com shows in combing homosexuals with psychological disorders, transmitters of AIDS and illegal criminals. But it also constructs objective images of homosexuals as vulnerable groups, outstanding persons in different industries and the brave ones who stay true to their own heart.In the end, the writer will make summary and reflection on the homosexual subject reports of ifeng.com and image construction, and will preliminarily study the factors that influence the homosexuals' reports of ifeng.com and image representation of homosexuals. Besides, the writer will try to explore the enlightenment that homosexuals' reports of ifeng.com give to other media, such as balancing reported issues, daring to make profound reports, promoting responsibility spirit and laying emphasis on humanistic concern, and will try to give adviceto promote objective construction of media image of homosexual group from four perspective: government, public, spiritual leaders and homosexuals themselves.