| With the development of mobile Internet technology, mobile social network is changing the mode of information communication and sharing. Among them, Wechat, weibo, as the most popular mobile social software applications, there are many functions and the characteristics about timeliness, social, that is attracting a lot of users using, real-time communication and sharing of information. In the face of the rapid development of mobile social network service, caused the social effects of appeared continuously. How to improve the information transmission effect, and put an end to Internet rumors continuously is becoming a research hotspot. Therefore, the study of the mobile social network information transmission has great significance.Firstly, we used the Web of Science for collecting relevant literature retrieval platform, using Cite Space for data analysis in order to draw a knowledge map so that analyzed the research status at home and abroad and hot spots. Among them: the United States, China, Britain, Italy is earlier beginning study of the rules of social network information transmission and network structure than other countries. As well as, China has the most important influence on the study of information propagation. Currently, hotspot research mainly concentrated in the construction of information propagation model research and public opinion information forecast and control in the world;Secondly, through the analysis and summarizes the basic characteristics of mainstream applications and information dissemination mechanism and characteristics about the mobile social network service currently in order to build in accordance with the characteristics of propagation model of information transmission. First, with the We Chat as the research object, introducing some factors of user similarity, information value and information timeliness to build an improvement of SEIR system dynamics model of information transmission; Second, play weibo as the research object, the combination of infectious diseases and complex network theory, starting from the macroscopic and microscopic Angle joint, introducing some factors of node degree, influence, information value to build up a hybrid model of information transmission. Finally,simulation experiments and analysis of model respectively.Through the simulation experiments show that the constructed model of information transmission can better explain the influence factors on the influence of the mobile social network information transmission. At the same time, based on the experimental results, the network of influential nodes in the network information dissemination plays an important role in information communication behavior. It's useful that promote the information transmission, as well as, prevent the spread of rumors by detecting the key nodes to control the information transmission, the information forecasting, and rumor control, etc. |
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