Innovative Design Research Based Upon New Media And Tibetan Traditional Culture

"Culture" and "technology", "tradition" and "innovation" is the traditional culture under the new media era to transmit, spread a kind of cultural strategy. Tibet bright and glorious history and traditional culture with distinctive national and regional characteristics, the Tibetan epic "historical" this piece of art treasures in its long history and culture in the long river shows its profound nationality, artistry and ideological content, there is no doubt that in the UNESCO world intangible cultural heritage list. Epic has been outstanding Tibetan folk rap artist and Tibetan people's mouth, generation, its still live transmission in Tibetan people. However, with the globalization and the development of science and technology, the birth of new media intervention, a subversive influence on traditional Tibetan culture, coupled with the older generation of rap artists have died not reversible objective factors, the Tibetan people with oral inheritance protection predicament of "historical" position. In the current print, television, network, multimedia, such as mobile terminal, the context of the new media, traditional Tibetan culture must change its propagation mode. The current domestic haven't will traditional Tibetan culture and new media, the transmission system matching the study of language and form innovation design, in this paper, the conception of the starting point and therefore. This topic to take advantage of new media, means and carrier, with the help of image digital technology and image visual performance, make it evolved into a modern perspective of text, audio and video.This article first chapter through a lot of collecting, reading, and summarized the domestic and foreign leading edge to protect traditional culture inheritance and traditional Tibetan culture, the historical research of the theory and the image, the general situation of the study of this subject. In the second chapter on the basis of communication studies, preliminary exploration new media impact on traditional Tibetan culture dissemination and intervention. And then through the design practice project "historical" digital video, for example, in the third and fourth chapter of this article to design innovation in the traditional Tibetan culture and communication research, core analysis and positioning project target audience and route of transmission, and in the process of creative design to key analytical modelling and run media issues. Made in the last two chapters on the implementation of digital video interpretation of this article conclusion, thereby realize the traditional Tibetan culture of innovation and new media platform of scientific and technological innovation "two-wheel driven".