Inheritance And Promotion Of The Television Media Events On The Great Traditional Culture

While the television change audience into TV-person and TV-container, TV_mediacontact the audience together in some sense with dissemination of public events. Although TVmedia put the audience in front of the TV by electronic signal and electronic image,but in theother hand, the TV-media event has a potentiality to affect and change the society.Mass media is a double-edged sword for the Chinese traditional culture. On the onehand,popular culture has influence and impact on the traditional culture,on the other hand, onthe great traditional culture focused Television media now frequently staged.Cultural heritageprotection class programs has been broadcast.Ching Ming Festival, Dragon Boat Festival andother traditional festivals show on TV.Olympic Games, World Expo has showed Chineseculture to the world. These TV-media events played a heritage to protect and promote the roleof Chinese culture,affecting more and more audience in the concept. This new TV mode oftransmission is worth for TV practitioner to learn and study,then assume the important task ofcarrying forward the excellent culture of Chinese...