Agenda Setting And Optimization Of "One Belt And One Road" Report By The Party Newspaper

The One Belt And One Road initiative,as a grand strategy for cultural exchange and cooperation and economic and trade output in China,has not only caused a great deal of research in the field of economic and financial industry and cultural education,but also in the field of communication,the research on this initiative has been gradually emerging.As the "vanguard" of China's news media,the party newspaper shoulders a huge historical mission and social responsibility on the major issues,and the agenda setting of the party newspaper will directly affect the direction of public opinion.Under the new communication environment,the agenda setting of "One Belt And One Road" reported by the party newspaper can reflect the importance the country attaches to the project,as well as the problems reflected in the party newspaper's agenda setting when it reports on the major issues of the country under the new situation.In view of the development and construction process since One Belt And One Road and the change of media form in the current new communication environment,this study conducted quantitative research on the relevant news reports about a month before and after the "One Belt And One Road" international cooperation summit forum held by the party newspaper,combined with the quantitative research method of questionnaire survey for the audience,analyzed the characteristics of the agenda setting of the report on One Belt And One Road,and found out the problems that appeared when the party newspaper reported on the issue,and then proposed corresponding optimization countermeasures to consolidate the ability and status of the party newspaper to report on the agenda setting of the national major issues.This study is mainly divided into five parts:(1)The introduction,which is based on a wide variety of literature on both domestic and international literature,the background,the research,the research,the concept of the present,and the concepts that are involved in this study.(2)In the first part,the author selected three party newspapers to report on the "One Belt And One Road" international cooperation summit forum for a month before and after the forum,and carried out the content analysis of the category construction,respectively from the number ofreports,the coverage of the report,the style of the report,the topic of the report and the tendency of reporting,and explained the data results obtained by the research institute.(3)In the second part,the paper studies the characteristics of the agenda setting of the "One Belt And One Road" report by analyzing the content analysis of three party newspapers.Due to the three party newspapers,namely ?People's Daily?,? XinJiang daily? and? FuJian daily?,each has its own characteristics,so it analyzes the characteristics of the three party newspapers respectively,and then discusses the characteristics of the party newspaper in covering the issue.Four features are summarized: covering multiple areas and focusing on local development;The party is strong and important;Insist on originator,report form take main text mainly;Take the spread of ideas and take initiative.(4)In the third part,through the research of the audience's cognition of the "One Belt And One Road" international cooperation summit forum,the author discusses three issues that arise when the party newspaper reports on the issue: the political tone is too thick and the people are not honest.Focus on the theme and obstruct the comprehensive cognition of the audience;Reporting tends to be monotonous and easy to ignore objective difficulties.(5)In the fourth part,the author puts forward some Suggestions and strategies for optimizing the agenda setting of "One Belt And One Road" from news topic,news genre,theme,and foreign media cooperation.It enables the party newspaper to enhance its ability to set the agenda in the new communication environment,lead the direction of public opinion,strengthen the connection between the audience and the audience,and enhance the audience's attention.To tell a good story about China,to enhance China's overall national strength and international status.