The Research On Data-driven Journalism Of China Central Television

2013 was called the first year of the big data. Due to the rapid growth of data and its openess, big data has much more obvious influence on all the fields and has been changing our life, The big data become more and more important, while there are many medias begin to make the data journalism. Data journalism of China Central Television(CCTV) not only pioneered the domestic television news precedent,but also a good example of global television Data journalism, and even become the object of imitation on television Data journalism.This article is focused on the study of he data journalism by CCTV in 2014, analysising its content and form of the data journalism, Summed up the characteristics of the CCTV news data, analytical the lack of data journalism, and provide references for the data journalism reports on CCTV and even the domestic televisionThe study found that contents of the data journalism of CCTV have the following features: the number of reported uneven distribution; the length of reported is slightly long in general; the style of reported is given priority to with special; the source of reported lay particular focus on network; the selected topic of reported close to the livelihood of the people.The main form of the data journalism of CCTV as follow: data map showing the geographic information; humanistic environment construct virtual scene; Curvilinear coordinates reflect data dimension; suspense bubbles enhance the audience expectation; keywords cloud display text data;observers make deep interpretation of data.The form of reports mainly have the following characteristics: Most reports is dynamic reports and A variety of means to coexist; The report has both Scientific and artistic; Personalized performance highlights the column style.According to the research, I put forward suggestiones on the data journalism of CCTV. First of all, reserve the talented person, improve the reporter's data literacy and train people who has data mining expertise; second, learn from foreign advanced typical data news reporst, to establish their own professional database, at the same time, strengthen the cooperation with the official data and professional research institutions; third, take data journalism seriously, and pay attention to the depth of data mining;fourth, increase the application on the prediction of news, Crowdsourcing news mode and other news, avoiding the use of type is single; Fifth, always keep in mind the positioning of their columns, uphold the core thinking of the news reports.