Innovation Communication Research Of The China Central Radio And Television Corporation’s Immersive Journalism

Immersive news is a new way of reporting news that combines virtual reality,augmented reality,and 360° panoramic technology,bringing users to the scene of the news event and allowing them to experience the development of the event in person.In 2021,social media giants and major technology companies announced that the “metaverse” will be the future of the internet.As technologies such as 5G,virtual reality,and augmented reality continue to be mature,this also means that news needs to re-examine the relationship between people and media.This paper primarily employs a case study method,using a major report produced by China Central Radio and Television with immersive technology as the research subject.It examines how the station displays major reports utilizing immersive technology,and users’ perception and evaluation of this type of report.Regarding content analysis,the paper uses narrative theory as support and studies audiovisual and narrative aspects of selected immersive major reports through content analysis.Concerning the effects of communication on users,this thesis first encodes user perceptions and evaluations using focus groups,garnering 15 primary categories of user perceptions of China Central Radio and Television’s immersive major reports.Following this,17 questions on users’ feelings about and 6 questions on evaluations of immersive major reports were established based on the primary categories,and a questionnaire was distributed to obtain a more comprehensive sample.The study has shown that immersive major news stories represents a "grammatical transformation" of traditional TV news storytelling and audiovisuals.In terms of storytelling,the immersive presentation of major stories shifts the narrative weight gradually from time to space,and the overlap between "story time" and "narrative time" results in the narrative being communicated primarily through scenes and summaries,giving users a sense of being present in the story.With respect to audiovisuals,the 360° panoramic filming technique eliminates the gaps in "scenes" in TV news,changing the way events are presented from frame adjustment to attention guidance.For example,by adjusting graphics,motion,and people to direct users’ visual attention or by adjusting content and levels to direct users’ auditory attention.In general,users had a positive experience with immersive major news and found it easier to remember news information and engage with the topic compared to TV news.However,users place more attention on the credibility of the news source than the way news is presented,and thus do not consider immersive major news to be more credible than television coverage.Additionally,the closed distribution channels of immersive news has somewhat diminished users’ desire to share.Finally,this study recommends ways to improve future immersive news production,including introducing more interactive features and distribution channels,enhancing clarity and prioritizing privacy protection.