The Study On Development Of MultiScreen Interacitve In TV Programs

With the rapid development of media technology, new forms of media are constantly emerging, a new media environment is forming. Mobile Internet era, the new media forms are emerging, with micro-channel, microblogging and mobile application client represented by the "two micro end of the" mobile Internet and other new media development maturity. Meanwhile, smart phones, tablet PCs, represented by the mobile Internet terminal, its scope and depth scale are constantly refreshed most of history, the impact to the television as the representative of the traditional media. As a main part of the television program, TV variety show is Forced to reform. Traditional TV media in competing with the mobile Internet media or terminal, triple play step by step, gave birth to the multi-screen interactive mode of transmission.With the development of mobile Internet, mobile and fragmentation of the media to highlight the advantages of the content of the television variety show, communication,etc. audience are accustomed to have had a profound impact:content production and dissemination of media has changed dramatically; the audience increasingly dependent on mobile Internet media; phenomenal variety show ratings on a quarterly basis under the more. At the same time, smart phones, PC side, pad terminal and other mobile Internet media screen terminal snatch the television variety show large quantities of audience groups, especially the young population, television media dominance gradually weakened, but also on the development of television program has caused It had a profound impact. On the one hand the mobile Internet media as television variety show to provide more space for development and interaction possible, on the other hand the nascent mobile Internet media for television variety show also caused some impact. These new changes have brought new issues and research directions.Multi-screen interactive applications television variety of experienced stage, the initial stage and the development of a single mode from SMS to interact with the mobile Internet and multi-media linkage, dissemination TV variety show experience a more mature development, presentation and achieve even more pluralistic approach. However, the ensuing multi-screen interactive mere formality, a serious loss of TV audience, more split-screen co-financing of development without bottlenecks tied depth reform of television program.TV program to try multi-screen interactive focus and difficulty is how based mobile Internet devices and media features to personalize the content variety, at the same time, in an interactive form homogeneous case, effectively in multi-screen terminals accurate communication. The moment, breaking triple play, multi-screen interactive technology more and more mature, proven technology provides a platform for the effective dissemination of television program precise content. Based on this, mainly from custom content and interactive multi-screen technology of television program two ways to achieve multi-screen interactive television program how to provide an efficient multi-screen interactive scientific development strategy in the mobile Internet era.