Research On The Phenomenon Of Multi-screen Interaction In Chinese TV Programs

With the progress of science and technology and development,all kinds of screen segmentation of our lives,people choose to use the media to improve the degree of freedom,multi-screen use has become the trend of contemporary media consumption.In the context of the era of media integration,radio and television format to grasp the pulse of the development of multi-screen,the use of multi-screen interactive TV programs to become a traditional TV screen and mobile phone screen,computer screen,flat screen and other electronic screen bridge,Using the reward type,topic type,voting type,cultivate these four main ways to achieve the TV screen and other electronic screen between the coupling and linkage.The cross-screen interaction of television programs is not only the general trend of media integration,but also the fragmentation of media content and to the center,the audience highly subdivided ethnicization,the TV market from the era of the devil to the cafeteria era and so on to bring new requirements.TV program cross-screen interactive series of scattered fragments of time,to achieve a multi-angle three-dimensional communication,cross-screen interaction with large data makes the original "invisible" the audience gradually surfaced,and now before the broadcast,After the timely feedback can be received,the audience's preferences become traceable,contributed to the program content of the new production paradigm,innovation in television programs in the past to see the ratings of the evaluation mechanism,full media ratings came into being.In the future,television programs will continue to develop cross-screen interaction,TV + will be connected in series with a mobile Internet,cross-screen interaction will become a TV program to achieve business value of the favorable springboard,influential television and programs will strengthen IP,Chain,build a group of aircraft carriers,and cross-screen interaction of this means is likely to further constitute the program content,become the dominant process of the program.