Research On The Mobile Applications Developed By State-owned Publishing Enterprises

With the development of mobile Internet technology and digital publishing technology,publishing model gets continuous innovation.As a new reading mode,App-reading develops rapidly in recent years.The use of client application has become "new normal".With the continuous releasing of App publication,App-book market is increasingly competitive.As one type of subject,the state-owned publishing enterprises are actively involved in the development of Apps.This thesis is based on the statistical samples of Apps developed by state-owned publishing enterprises,under the Apple Store of IOS system.Kinds of research methods have been used to carry on systematic research,such as literature research,statistical analysis,investigation,comparative research and so on.The first chapter expounds the background and significance of the research.Apps are the highlights and innovation of mobile Internet development.Under the wave of mobile Internet and digital publishing,lots of press established digital department or digital publishing team to develop Apps and seize App market.Researching the App publishing model of state-owned publishing enterprises can not only sort out their own developing process and publishing process,but also understand the latest publishing technology and concept.In addition,the analysis on the developing rules and characteristics of Apps developed by press and the comparison with other Apps developed by technology companies,Internet companies or private publishing agencies can help identify the problems,put forward corresponding countermeasures,to hope that traditional publishing enterprises can find their market position in the fierce competition of App market,and be able to take their place.The second chapter introduces the current situation of Apps developed by state-owned publishing enterprises.At present,the App development of the state-owned enterprises is at an early stage.The market size is small and the market share is low.The development pattern,distribution mode,management and service mode are different from traditional paper books and PC e-book publishing model,and have its own characteristics and laws.The third chapter analyzes the problems existing in the Apps developed by state-owned publishing enterprises,including the content resource issues and technical problems,the distribution and profit problems,and the market environment problems.These problems affect the long-term development of the state-owned enterprise App development.The forth chapter aims at the present existing problems,and puts forward three countermeasures.In regard to the development of the App,state-owned publishing enterprises can expand the type of Apps,form characteristic and creative mode,increase technology investment,improve the user experience,optimize the content,and strengthen the cooperation.In the aspect of distribution of App,state-owned publishing enterprises can promote the brand construction,find accurate product positioning,enhance product promotion,make propaganda hotspot,explore the profit model of multivariate,and develop peripherals.In the aspect of App management,state-owned publishing enterprises should transform their thinking mode and take the readers as the center,formulate corresponding industry standard,standardize the industry developrment,strengthen the system maintenance,and enhance the quality of service.The last chapter summarizes the trend of Apps developed by state-owned publishing enterprises.The App publications have great development potential and market penetration.The content and function will be more substantial and personalized.