Branding And Packaging Design

The development of the economy promote the development of tourism industry,Tourist souvenirs has become an important product of the development of the tourism industry.However,many tourism souvenir packaging there are a lot of problems.Such as the weak brand awareness,the shape of the packing standard,excessive packaging and other issues.In the green,eco design background,design brand,environmental protection,has become a unique tourist souvenirs design inevitable road.In this paper the Liuyang culture investigation,market research and design on the basis of the analysis,According to the present situation of Liuyang tourism souvenirs packaging.Reveals the existing problems of tourism souvenir market weak brand awareness,packaging form a single,serious excessive packaging.In order to solve these problems,This paper builds a new product brand "Liu Shui Zhi Yang".The use of grass linen as the main material to be re packaged and systematic packaging of Liuyang special products.Take the traditional cultural elements of Liuyang into Liuyang specialty packaging.Let Liuyang specialty can be better in the market circulation.Inherit and carry forward the traditional culture of Liuyang.Meanwhile this project is based on the traditional culture and popular culture fusion of cognition and understanding.The use of design aesthetics,consumer psychology theory,comprehensive exposition and case analysis combination.With the properties of various kinds of special products of their own,and the connotation of the traditional culture of Liuyang.As far as possible a more profound understanding of today'sfashionable young people on packaging aesthetic.Make the packing show this spirit.