Research On The Design Of Cultural And Creative Products Of The Palace Museum In Beijing Based On User Cognition

With the rapid development of China’s economy and the country’s great attention to the development of the cultural and creative industries,’bringing cultural relics to life’ has become a core concept in the developing wave of museum cultural industries,and the consumption of national cultural trend is becoming more and more popular.In the design of innovative cultural products,the challenge is to develop traditional culture into a trendy culture.Based on user cognitive theory,this project explores new ideas for designing cultural and creative products for the Palace Museum to encourage young consumers to experience the charm of traditional culture,thereby contributing to the spread and development of traditional culture.The paper first collects and classifies the castle museum’s resources and summarises the current state of development of the castle’s cultural and creative products.A cognitive analysis of users of cultural and creative products in the Forbidden City will be conducted,aanalysing the factors that affect the impact of cultural and creative products and users’ cognitive responses and the multiple interrelationships of the cognitive response process,a further classificationof the cultural and creative products of the Banned City corresponding to the cultural and cognitive level of the users suggests design strategies for the cultural and creative products of the Banned City,and a design model for cultural and creative products based on the cognition of users is constructed to pave the way for future design.Secondly,the elements of Forbidden City culture in creative products are analysed and extracted,and the mapping relation between the vocabulary of perceptual images and the elements of Forbidden City culture is established using the perceptual engineering method,and the elements of Forbidden City culture that can be used in actual design are summarised based on the user perceptual images obtained in the above study.Finally,based on a user cognitive model,the users of the Forbidden City creative products will be investigated in order to determine the characteristics,needs and the personal cognitive preferences of the user groups targeted,the cognitive analysis of the users and the extraction of the cultural elements of the Forbidden City will be applied to the design of the innovative product,and users and design practitioners will be invited to provide a holistic evaluation of the completed designs,thus proving the feasibility of the design model.From a cognitive psychology perspective,this paper explores and designs a user cognitive model of cultural and creative product design in the Forbidden City,which will help to explore in depth the user cognition conventions for cultural and creative product design in the Forbidden City and help designers to provide effective guidance for design practice.Research on this topic will enrich and further develop cognitive psychology theory applied to the design of culture and creative products in the Forbidden City,and will provide ideas and reference methods for other researchers and studies in related fields and topics.