The Research On Development Strategy Of ZY Seawater Desalination Company

In recent years, the National Development and Reform Commission, and other levels of government introduced many policies to ensure and promote the sea water desalination industry rapid growth. The ZY Seawater Desalination Company was found in 2011 in the background of the environment of unprecedented rapid development market. Up to now, the ZY Seawater Desalination Company is the wholly owned subsidiary of China Metallurgical Group Corporation which is one of the 500 of the world. When the company just starts running, it got support from the group such as the strongest engineering capabilities and technical capacity of group. Meanwhile, as a new company, they have to face the competition from mature companies who came from overseas.This article starts from the status of the ZY Seawater Desalination Company. Firstly,analyze the overall development of the seawater desalination industry. Secondly, use PEST method to analyze the macro environment of company. Thirdly, use SWOT method to analyze and summarize the opportunities and challenge of company and advantages and disadvantages of company. Finally, combine with the result above as the basis for the development and strategy of company. Then combine the literature research method, case analysis method and investigation method simultaneously to proposed strategy of the development in the future of the ZY Seawater Desalination Company. That is, promote integrated development strategy by core competencies. As a result, introduce the development of business and improve capacity to implement the development strategy above. At the same time, promote the safeguard of the strategy implement to ensure the development strategy can implement smoothly inside the company.