Research On The Seawater Desalination Business Strategy Of Shuangliang Group

With the dramatic increase of population and rapid development of economy,water resource crisis has become the second important environmental problems after global warming.Because of the shortage of water resource,the use of desalination technology extended from the desert areas in Middle East to the major coastal countries of the world.it is also form a desalination industry which includes marketing and manufacturing.The shuangliang company has faced growth problem since 2006,and the company has no clear strategy also.The paper focus on the study of development strategy of Shuangliang's desalination business.By study,we can clarify the strategic direction and goals,and take full advantage of the company's various resources,in order to achieve the sustainable development of the desalination business.The paper first analyzes the strategy environment of of Shuangliang desalination business,including the macro environment and industry environment,the macro environment is further divided into the policy environment,technical environment and economic environment.Through the above analysis,we can see that desalination business has a good policy environment.Along with economic development,demand to water is huge,while desalination business is highly competitive,technology is developing rapidly.Through competitors benchmarking analysis,we find the characteristics,ability structure and ability direction of desalination business.,we further discover the company's strengths and weaknesses,business opportunities and threats.Finally,we summarize the advantage,weaknesses,opportunities,threats of Shuangliang's desalination business,and provide the strategic development choice and response measures.