Study On Development Strategy Of Metallurgical Desalination Enterprise Of Zhong Ye

In recent years, the desalination industry is booming. ZhongyeGroup actively seizes the opportunitiy, emphasising on the desalinationbusiness development work, and accumulates a certain amount of resourcesand experience in the field of desalination, which establishes a good basis forthe development of desalination. But there are also some problems, such asslow development, lack of experience and so on. In order to speed up thedesalination business development and set up desalination corecompetitiveness, it is urgent to study and formulate the desalination businessstrategy for Zhongye Metallurgical Desalination Corporation.This article briefly analyzes the relevant theories of strategicmanagement. And on the basis of these theories, analyzing themetallurgical development of desalination and t the internal and externalenvironmental factors of the enterprise. At the same time, using a variety ofstrategic analysis tools PEST and SWOT comprehensively and deeplyanalyzes the company’s political environment, economic environment, socialenvironment, and technology environment.Not only expounds the internaladvantages and disadvantages as well as the external opportunities and threats, but establishes the development strategy of China metallurgical waterdesalination.Then this article puts forward the development strategy plan.Finally,this paper put forward four effective implementation of the strategicmanagement of desalination to make them used easily, includingorganization, personnel, improve the details of the strategy system andenterprise culture protection.For the actual problem of the company, the paper uses the theory ofadvanced analytical tools and puts forward to effectively the enterprisedevelopment strategy planning, forming a set for the perfection of thedevelopment strategy of the company, including development goals,long-term strategic vision and themes.It has a positive meaning for the newenvironmental protection enterprises, state-owned enterprises, emergingenterprise development strategy research theory reference and reference.Thepaper believes that establishing strategic leading enterprise managementsystem, and with the change of internal and external environment for thedevelopment of continuous improvement and innovation, can effectivelyachieve business goals. The research achievements of this paper can provideChina metallurgical company with strategic planning and construction ofdesalination.And it is helpful for the state-owned large and medium-sizedenterprise strategic management.