A Study On Cultural Construction Of Small And Medium Enterprises

In recent years, small and medium-sized enterprises are developing very quickly in modern economic. In our country, small and medium-sized enterprises are increasing both in the number, position and scale, they are becoming an important factor in the development of our national economy and should not be underestimated. Enterprise culture is playing a more and more important role in the development process of small and medium-sized enterprises, it has gradually increased as the core competitiveness of enterprises, to some extent determines the development level of the enterprise. But with the development of economic globalization, in the current fierce market competition, especially in the shadow of big enterprises have all kinds of development superiority, small and medium-sized enterprises face a severe test in the existence and development.In order to find a suitable way for the development of small and medium-sized enterprises, a very important way is to build enterprise culture. Only if small and medium-sized enterprises are armed by advanced concept enterprise culture, can they win a place in the fierce market competition, eventually obtain long-term development, and then make contribution to our society and our country.Promoting enterprise culture construction of small and medium-sized enterprises in our country has a very practical significance and far-reaching significance both to the development of small and medium-sized enterprises and to our national economy. However, in current development process of small and medium-sized enterprises in China, the building of enterprise culture has not been paid enough attention, especially in the small and medium-sized enterprise culture research, elaborate the concept is more, empirical research is little, lack of systematic, hierarchy and operability, small and medium-sized enterprises culture construction has come to an urgent situation. Therefore, under the current social background, select the small and medium-sized enterprises as example, to build the enterprise culture as the breakthrough point, starting from the enterprise culture connotation, characteristics and other basic theory, along with the development of enterprise culture context, analysis the problems existing in small and medium-sized enterprise culture construction in our country and dilemma of enterprise culture development, explored the reasons, combined with the actual situation of small and medium-sized enterprise development in our country, emphatically expounds the countermeasures of culture enterprise construction of small and medium-sized enterprises, at the same time, through deep investigations and studies, choose Shenzhen Chong De Animation Co., Ltd. as an example of enterprise cultural construction of small and medium-sized enterprise, combine with theoretical research and business practice together, to seek a way of revitalization of small and medium-sized enterprise culture construction of our country.