Research On The Culture Construction Of Small And Medium - Sized Enterprises Based On The Theory Of Ecosystem

Small and medium-sized enterprises which is the mainstay of economic development in China,plays a pivotal role on our country’s economy development, small and medium-sized enterprises provide more jobs for society which greatly ease the employment pressure, alleviate social and economic development in each stage of the contradictions,promote social and economics’sustainable development forward while constantly creating wealth for the society, laid a solid foundation for orderly and healthy development of the society. But many small and medium-sized enterprises generally suffer shorter service life currently, there are many reasons that cause this phenomenon, the lack of effective system of enterprise culture construction is one of the most important reason, enterprise culture is the core competitiveness of enterprises to realize forward, it is the safeguard for the enterprise to survive in the fierce competition and realize the sustainable development, therefore,if small and medium-sized enterprises want to achieve sustainable development, they cannot leave the effective enterprise culture construction.The rapid development of information science and technology lead the increasingly fierce competition among the enterprise, the competition between the enterprises drove from the simple competition among product, scale and technology to brand, value and service oriented competition, their ecosystems have inseparable relations with the development of the enterprise. Influenced by China’s economic development and traditional culture, while the small and medium-sized enterprise’s managers keep insufficiency degree of attention to the enterprise culture construction, the understanding of corporate culture is not comprehensive, these all lead to small and medium-sized enterprise culture construction in our country are far from the international and domestic advanced enterprise culture, if these problems are not timely solved, this will affect the enterprise healthy, stable and sustainable development, then will also affect other enterprise’s cooperation and competition in the enterprise ecosystem.Among them, the most intuitive performance in the lacking of small and medium-sized enterprise culture construction is that many small and medium-sized enterprise culture can’t really implement into daily business activities, can’t play a proper role, ultimately affect the sustainable development of small and medium-sized enterprises. Therefore, Based on the ecological system theory and do research on small and medium-sized enterprise culture system, and put forward some counter-measures for small and medium-sized enterprise culture construction, it is now not only the need of social and economics’ sustainable development, but also the urgent requirements of the present stage management theory and management practice of the development.In this paper, from the basic theory of corporate culture, regard the small and medium-sized enterprise culture construction as the research object, Based on the ecological system theory to construct the system model of small and medium-sized enterprise culture construction, and then in-depth analysis of the model, finally combining with case analysis, put forward the corresponding suggestion for small and medium-sized enterprise culture system construction. This article is divided into six parts:the first chapter is the introduction part of the article, mainly tells the story of the basis of this article selected topic, literature review, research ideas and methods, and discusses the connotation of the concept of correlation; The second introduces the related theory of the enterprise ecological system theory, this paper mainly discusses the enterprise ecosystem theory, enterprise culture theory, the relationship between enterprise culture construction and the ecological system, provides theoretical support for small and medium-sized enterprise culture construction, meanwhile provides theoretical basis for the study of the content; The third chapter introduces the connotation of the small and medium-sized enterprise culture construction, and the reason of building system model of small and medium-sized enterprises culture construction, and based on the theory of ecological system to build the system model of small and medium-sized enterprise culture construction; The fourth chapter deeply analysis the system model for small and medium-sized enterprise culture construction from three aspects which is macro microcosmic ecosystem, medium ecosystem and ecological system; The fifth chapter use typical cases, use B company as an example for small and medium-sized enterprise culture construction problems to conduct a comprehensive analysis, analysis of B company profile, and analysis the special measures that B taken in the enterprise culture construction system based on three levels:the micro, medium and macro. The sixth chapter puts forward some countermeasures of small and medium-sized enterprise culture construction based on the different levels of the ecological system theory. Finally concluded that if small and medium-sized enterprises want to achieve sustainable development, they must firmly grasp the concept of enterprise ecosystem, analyzed the construction of enterprise culture with system thinking, based on the continuous innovation of enterprise culture, to consolidate the existing enterprise ecological system, safeguard the stability of the habitats that enterprise gets from the enterprise ecosystem, create conditions for the realization of sustainable development to the enterprise.