Study On The Evaluation And Optimization Of Rural Financial Ecological Environment In Zouping County

In China as part of a continuing for thousands of years of traditional agricultural country,work related to agriculture, rural areas and farmers has been the party and the state is of extreme importance to and join forces to support, annual central government for promoting the development of "agriculture, countryside and farmers" and continued to introduce all kinds of documents a number of optimization of agricultural production, strategies and initiatives to promote farmers’ income and increase the ability of, an important and irreplaceable role in the support and services to the China’s "three rural". Rural finance as a future key to China’s financial modernization, economic development, the in the allocation of financial resources and disposal has always been synonymous with leading force and hub location, for "agriculture, rural areas and farmers" to provide the quality of financial services in rural areas directly about the development level of rural economy. Innovation in rural financial system, improve the rural financial order, to accelerate the evaluation and construction of rural financial ecological environment has become the top priority of our socialist construction, the evaluation and optimization of the rural financial ecological environment is strengthening and innovation in rural financial system, perfect and improve the rural financial order task of administration, the foundation work, only further optimization of the rural financial ecological environment, construction and healthy new situation of rural financial reform and development to provide guidelines. The long-term development of rural finance in a good and orderly manner depends on the healthy and prosperous rural financial ecological environment, and vice versa. Do rural financial ecological environment evaluation and the inadequacies be optimization is correction of rural financial service system, broad based funds of rural economic growth, only to do a good job of rural financial ecological environment evaluation and optimization can achieve promotion of China’s vast rural area economic core competitive power, the healthy functioning of the rural economic and social nature in harmony.In this method, the qualitative and quantitative analysis and research methods of system theory and other methods through case analysis, detailed study sample villages in Zouping County of Shandong City, Binzhou financial ecological environment, to think about thetheoretical points involved in Zouping County Rural financial ecological environment, the rural financial ecological environment construction of the realistic situation analysis, through the construction practice, the construction has a variety of problems, SWOT analysis to fully grasp the current situation of construction; then as a starting point, the evaluation of Zouping County Rural financial ecological environment, from the four aspects of rural financial activity, rural financial credit structure, the rural financial efficiency, Zouping County Financial Ecological environment evaluation system to judge the construction and the lack of.In creating the evaluation indicator system through quantitative and intuitive, true to show Zouping County Rural financial ecological environment; finally, suit the remedy to the case put forward countermeasures to optimize the Zouping County Rural financial ecological environment, optimize the county rural financial economic foundation ring environmental,strengthen required for the construction of rural financial system environment construction and improvement of rural finance must rely on credit environment and regulate the rural finance must exist in the local government administrative behavior. Through the above research, we look forward to the study of this paper can be a little bit of the power of the study.