The Quality Assessment Of Zibo Rural Financial Ecological Environment

Rural finance is a basis and core of modern rural economy, it is helpful to promote thedevelopment of rural economy and solve the rural issue.It is the key point of thecomprehensive construction socialism new countryside. But income gap betweenurban and rural areas is expanding in recent years, the cases of dodge a creditorhappens at sometimes, rural financial is unstability and high-risk, it has become oneof the serious problems that affecting our country agriculture and rural economic andsocial development. Rural finance is the important factor for the China’s ruraleconomic development. However, in recent years, with the speeding up of ruralurbanization and the rural economy, rural finance has failed to keep up with the fastpace of economic development, and exposed many problems in economicdevelopment: single rural financial service system: the serious rural capital outflow,the difficult issue of small credit, the poor rural credit environment…Therefore,researching the rural financial ecological environment problems in our country, andimproving the quality of the rural financial ecological environment is so helpful topromote the healthy development of rural economy, resolve agriculture problem.In this paper, first of all, we select data that it coulde accurate reflect different ruralfinancial ecological quality, build rural financial ecological environment qualityevaluation system from the perspective of the theory of rural financial ecologicalenvironment, draw lessons from the domestic scholar’s related research,. Then we usethe factor analysis of SPSS software to calculate the17cities in Shandong provincerural financial ecological comprehensive score and rank, again use the qualitative andquantitative analysis to compare Zibo rural financial ecological environment withother cities, find the Zibo city the deficiency of the rural financial ecologicalenvironment development.In general, the impact of rural finance in promoting rural economic development isobvious, because regional differences and social factors is different, the problems ofdifferent rural financial ecological system is different. In order to perfect the zibo cityrural financial ecological environment, improve the rural financial ecology quality,promote the rural economy healthy and rapid development, this article finally putforward policy suggestionsfrom enhance the vitality of rural finance institutions, the innovation of rural financial services, to create a good credit environment of legalsystem and security system to improve the rural financial ecological environmentseveral aspects.