Case Study On Strategic Transformation Of Changchun Wei Hong Dong Guang Company

After 50 years of development, the electronic components industry in our country has become a global production base of electronic manufacturing industry. Electronic components industry in our country, nearly 20 years of growth reached 20%. China’s electronic components production has accounted for more than 40% of the world, including production first in the world of products are: capacitor, resistor, electroacoustic device, magnetic materials, the piezoelectric quartz crystal, micro &special motor, electronic transformers, printed circuit board, etc. Among them, the micro &special motor production has accounted for more than 60% of the world. Moreover, with the advent of the Internet age and intelligent life, electronic components industry is facing the huge market demand, the industry competition level has reached the white-hot degree. At present, countries have increased focus on electronic components of autonomous research and development ability, introduced a number of policies to support the development of electronic components industry in the enterprise, which provides the development of the electronic components industry in China with a powerful policy guarantee.In such a good environment,the development space of the enterprise has a really bright future.Changchun Wei Hong Dong Guang Company is a large backbone enterprises, the state of the electronic components industry and aerospace, aviation, weapons, shipbuilding equipment industry fixed-point supporting enterprises, over the years products win the customer’s wide acclaim. Company equipment imported from developed countries mostly, with excellent technology and craft, many products have been listed in the national electronic components optimization directory, and the application range is very wide. Wei Hong Dong Guang electronics now in industry in the fourth position, is national one of the large-scale backbone enterprises of the electronic components industry. Firms are also involved in civil market, automobile industry and international market. But the place of production line equipment is backward status, change is difficult, product demand and passive, production task is not saturated. Seniority lower levels of employees, the lack of senior technical personnel, together with the constraints of enterprise system for a long time, lack of initiative, most workers thought closed, conservative in this industry technology-oriented, it certainly adds to the enterprise product development difficult. Because of the existence of a series of problems in the electronic components industry is very violent,Wei Hong Dong Guang electronics performance is very poor, and also in the flat state.Enterprise how to shift strategy in order to get more market share is the present manufacturers in the industry generally face a big problem. Based on Wei Hong Dong Guang electronics as the research object, through to the internal and external environment of Wei Hong Dong Guang electronics is analyzed, using the SWOT analysis to the enterprise for further analysis, together with a review of the literature and theory, and combining the enterprise in production, sales, research and development section exposed shortcomings, we give the corresponding solutions.Through the analysis and research of this article, on the one hand, we hope to solve the problem existed in Wei Hong Dong Guang electronics. On the other hand, also hope that the research can change to the development of the other firms in the industry to provide theoretical and practical guidance and advice.