Study Of International Marketing Strategy Of The Electronic Components Business

IEEs(Independent, Export, Enterprises) internationalization, is the trend of globalization of the world economy development as well as the needs of China's current economic development, and playing a great role to the country's economic growth and globalization. IEEs have weakness but also have many advantages to International operations. small and medium enterprises will overcome their weakness, and give full play to the comparative advantages, take effective strategies to actively explore the international markets. Actively promoting the internationalization of the small and medium enterprises in China is of important significance to China's economic developmentThis article first makes analysis on the electronic component industry, from International Marke demands to the enterprise situations, the second to the A company, and find the advantages and weakness. In the next place, the paper is related with the International Marketing Environments, International Marketing entering modes, International target markets, International marketing mixes strategies and International competition strategies, according to the successful strategy theory of Michael. Porter, and to put forwards the marketing measures for A company. In the third place, after the inside and outside environments and SWOT analysis of the YANTAI A company, making the choice of international marketing strategies related with A company, and fixing the international goal, marketing entering modes and the future international competition strategies, target market and marketing mix strategies.In the last, fixing how to execute the right international marketing strategies, this including:setting modern international marketing concept, building international marketing intelligence system strengthening management, building the stronger international marketing team, and building risk managing system.