The Case Study On Business Strategic Transformation In A Company

In the next three years,half of the traditional manufacturing factory will close,and in the next five years,conservative traditional manufacturing factory will disappear.Intelligent wearable device and "Internet +" represent the trend of future manufacturing industry and the direction of transformation and upgrading.Demographic dividend gradually disappear in China in recent years,rising prices of raw materials,labor costs rise,making it mainly OEM for most of the "made in China" of traditional manufacture enterprise profit "as thin as the blade".At the same time the Internet constantly penetrating into traditional manufacturing and form a new economic form-"Internet +",promote the traditional economy to economic transformation,the Internet has given rise to many new technologies,new forms and new growth point of the Internet economy,promote transformation and upgrading of traditional manufacturing to the value chain.Now macroscopic environment and microcosmic environment facing too much uncertainty and unpredictability,strategic transformation in traditional manufacturing industries must adapt to environmental changes and grasp the opportunity,and transformation is not only to bring a better experience for users of products and services,to create value for enterprises to provide more space.Broke out in the Internet and Intelligent wearable device under the wave of cross-border integration of enterprise transformation direction,how to choose the strategy matches the development of daily operation how to change,is the transformation of traditional manufacturing industry have to face the pain.Learned in this paper,by using the relevant theories of strategic management and strategic transformation of knowledge,it will be A company business strategic transformation case analysis background,the transition course,success factors and strategic transformation strategy and transformation change before and after the company in all kinds of factor analysis to explore,to share the company A as the change of macro environment and competitive situation of business strategic transformation of practice and thought,these is the backbone of this paper.Through the detailed analysis of the three transformation processes,we find the success factors and successful strategies and methods of the successful transformation of A company,and find the gap and direction through the comparison before and after the transformation.Hope by successful transformation of A company's business strategies of case analysis,using the SWOT strategic matrix selection,organization change in strategy,business transformation,management pattern change and so on comparative analysis and summary of success factors,the research conclusion can to Internet + traditional to domestic small and medium-sized manufacturing enterprises and strategic transformation of the integration of hardware and software services to provide reference and reference,in order to realize the sustainable development of enterprises.