The Case Study Of Competitive Strategy For China Local Electronic Components Distributors

Electronic components are the base of the electronic information industry. Its development would determine the potential of whole electronic information industry. Along with the electronic information industry growing fast in China, electronic components and its distribution system has become an important part of national economic.As the major role of electronic components distribution system, the authorized electronic components distributors' work efficiency has big influence to national electronic information industry.This thesis reviewed the history of electronic components' development in China and in the world, introduced the importance and features of its distribution system, listed some typical distributors by different category, and then analyzed competitive status of local authorized distributors in China mainland by using the Porter's Five Forces Theory Model and adopting the SWOT method, worked out the three generic competitive strategies, and finally proposed eight points to make the strategies be executed.