Electronic Components Online Business Marketing:a Survey For H Company

Currently, traditional channel sales are still the mainstream for the electronic components market in China. With the transition from global manufacture center to design center, the frequently update of new technology and the fierce competition between electronic organizations, clients required more efficient and convenient service and related products. At the same time, the intense development of information technology and E-commerce pave the way for the online sales of electronic component. In recent years, Mouser, Digi-Key,Element14(the predecessor of e-element) and other electronic components online sale giant are all getting into China market, providing online sales and service. Relied on their full range stocking, attractive price and fast delivery, they exploited a new territory of this industry. Some domestic companies also made a great success due to taking advantage of this trend and developed their own online sales business.Combined with the status of H Company and the situation of domestic electronic components marketing, the paper analyses the industry profile, marketing condition and mutual competition. After taking questionnaire from clients and data analysis, the paper also provides a suitable online marketing strategy for H company mainly based on the marketing theory of4Cs (Consumer, Cost, Convenience and Communication).The paper comes to a conclusion that the crucial factors which effect clients’ behavior of buying are the certified product, limitless volume, good reputation, reliable&convenient payment and user-friendly product support. So how to meet clients’ requirement and appeal on above aspects are the keys for electronic components online customer relation.