SL Electronic Components Company's Strategy Research

The rapid development of emerging industries including new energy vehicles,artificial intelligence,virtual reality,and big data,has brought unprecedented development opportunities for the electronic components industry.According to the Investigation Report on the Market of China's Electronic Components Industry released by Newsijie in 2017,the sales revenue of China's electronic components industry reached 3.9 trillion CNY in 2016,and it is predicted that the high-speed growth will continue over the next few years.Nowadays,China's electronic component distribution market has nearly been dominated by multinational distributors.As can be seen from the turnover of the world's top ten and China's top ten electronic component distributors in 2016,the turnover of AVNET,the world's largest distributors of electronic components,reached 25.17 billion U.S.dollars in 2016,which is nearly 13 times that of Cogobuy,China's largest distributor,and 2.5 times the combined turnover of China's top ten distributors in 2016.Against the background that China has entered a new normal in economic development,the increasingly fierce competition in the electronic component distribution market forces the local distributors in China to face the challenge of finding their places in the market and break the monopoly of foreign capitals.SILAND Electronics & Technology Co.,LT(SL)is a Shanghai-based electronic component distributor established in 2008,and is beginning to take shape after 10 years of development.Formulated in 2008,SL's corporate strategy can no longer serve the current development of the company.As the founder and decision maker of SL,I have been planning to re-design a complete set of corporate strategies for SL through MBA studies,and to explore and test them in practice,so as to promote the sound and sustainable development of SL.Based on theories including Strategic Management Theory and Distribution Management Theory and taking SL's actual situation and the characteristics of China's market development into account,this paper takes SL as the research object,analyzes the external environment,industry environment and typical reference companies during SL's business development,develops and optimizes the corporate strategies suitable for SL,determines the safeguard measures,and preliminarily tests and evaluates the enterprise's strategic effect in ways of research and verification.Through the research on the strategy of SL,this paper is expected to provide reference for China's electronic component distributors to reasonably formulate their own corporate strategies,so as to break the existing monopoly by foreign capitals over China's electronic components agency industry in the near future,and contribute to the transformation of the domestic electronic industry from Chinese manufacturing to Chinese creation.