Analysis On The Strategy Of Sichuan YG Mechanical Company

Sichuan YG Machinery Company (refered as "YG Company" herein), is a machinery manufacutring enterprise that specilizes in manufacturing and selling automobile engine parts. YG Company was established in 1997, and it was located in the equipment manufacturing base of China-Deyang in Sichuan province, and it was awarded as high-technology enterprise of Sichuan. YG’s current production capacity is approximately ten thousand pieces annually, which is valued around ten mililon dollars in RMB.In rencent years, YG Company has experienced fast growth. However, problems that come with the development gradually become visible. The author is serving the senior management in the YG Company. After two-year EMBA studying experience, the author starts to consider and analyze the future development of YG. This thesis is to analyze YG Company’s future developing strategy based on its current reality, aiming at promoting YG’s sustainable development. Through composing this thesis, the main elements that restrict YG’s development will be discovered, and corresponging solutions will be raised accordingly. The above contents will be laid out in four different chapters as follows:Chapter One:is the introduction of YG Company. This chapter starts with the macroscopic view of the industry that company belongs to followed by the company’s establishment and development history. It also provides a brief description of the main problems the company facing currently.Chapter Two:Strategy Analysis of YG Company. This chapter starts with the review of the theories related to the strategic management. On this basis, several different analysis methods are applied including PEST, Porter 5 forces and SWOT. Throughout the analysis of the environmental factors, it elaborates on the opportunities and threats the company may face externally, as well as the advantages and disadvantages the company owns internally. All of these analysis provide a sound foundation for the company straty formulation.Chapter Three is the formulation of YG’s target and development strategy. Based on the macro PEST, Ports 5 Forces and SWOT analysis, this thesis aims to formulate the company’s development strategy in the future. This chapter firstly puts forward the goal of development strategy. And then, it comes up with YG’s strategy on development, competence and function.Chapter Four is the implementation and control of YG’s development strategic plan. Analyzing the strategy performing, human resources, research and development, marketing, and corporate culture, the author advances the ideas of strategy implementation. According to the specific development strategy and effective strategy implementation, this paper aims at building up one of the most competitive enterprises in the market both domestically and internationally.Combining theories of the reasonable and effective resources management, the author hopes that the thesis can help YG Company to adjust itself to the internal and external environment changes timely and effectively, thus provide an effective support for the company’s health and sustainable development.