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Research On Development Strategy Formulation And Implementation Of ICSS-HS

Posted on:2013-05-25Degree:MasterType:Thesis
Country:ChinaCandidate:B L SunFull Text:PDF
GTID:2249330395970994Subject:Business Administration
Abstract/Summary:PDF Full Text Request
It is an important guarantee for the development of the formulation and implementation ofappropriate corporate strategies if the enterprises want an invincible position in the marketcompetition. ICSS-HS which is as the supplier of the tobacco industry, software services andsolutions has achieved more than30%of the operating income growth since the establishment ofthree consecutive years.Appear in the ICSS-HS company strategy management summarized on this basis, to furtherinvestigate the cause of the problem. Study, where the company’s internal and externalenvironmental factors and apply the SWOT analysis summarizes the strengths and weaknesses ofthe ICSS-HS company market competition, the potential opportunities and threats. Clearbusiness development goals and ideas put forward for enterprise development strategic planning.In order to ensure the smooth implementation of the overall development strategy of thecompany in ICSS-HS, the company made important adjustments to customer relationships,enterprise organizational structure, human resources management system, marketing team andcorporate culture; enhance the company’s product development and marketing ability, acceleratetechnological innovation and enhance the ability of the business project implementation andsupervision, corporate culture, and other ways to create a harmonious and gradually enhance thecore competitiveness of enterprises.
Keywords/Search Tags:ICSS-HS, SWOT analysis, Development strategy, Formulation andimplementation
PDF Full Text Request
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