Research On The Development Of Rural Tourism Industry In Mudanjiang

Rural tourism originated from Europe Country during the 19 th century, and it became very popular in a short time popular especially between the aristocracy in Europe, but it did not cause great repercussions all around the world yet, and the development also relatively slow. Until the middle of the last century, the so-called modern rural tourism began to really rising achieved rapid development. Our rural tourism is also on the rise at this time, and has been rapid development during the nineties of twentieth century. Since Chinese government apply for reform and opening up policy, all Chinese people’s living standards continue to be improved fast and stable, more and more people who living in cities were eager to feel different living style from the city, so the leisure and pleasant countryside become the good choice for them, in this case, rural tourism in our country came into being. Looking back over the past twenty years of development process for rural tourism in China, we can clearly feel the potential booming of rural tourism in our country, till now, residents in rural tourism has become normal casual living way, and it is also got to the best way for short-term travel tourism. After the development of rural tourism in Mudanjiang Citysince2006, the government launched the "a hundred of villages and thousands of countryside for rural tourism" as the theme of the event, which was vigorous promoting the development and construction of new countryside of rural tourism in Mudanjiang City. At the same time, this kind of precisely spurt development of rural tourism also brought a series of problems, gradually revealed and influence the further development of rural tourism in Mudanjiang, Mudanjiang City, the main reason exist issues of rural tourism compared to others tourism cities is that it start too late, and slow development.Mainly focus on research about the development issues happened in Mudanjiang City in this paper:Firstly, the paper introduces the concept of rural tourism and its basic theory, including the experience of economic theory, the theory of sustainable development and tourism image planning theory. Secondly, this paper analyzes the current situation of rural tourism development in Mudanjiang City, relying on the unique Snow Village resources, natural landscape and other unique resources to develop the characteristics of rural tourism. Thirdly, study on the reason of proposes on the slow development of rural tourism Mudanjiang City, and analyzes the main causes of these problems. The fourth part enumerate the successful experience of development of rural tourism at home and abroad, and have the revelation that the government should give full play to its leading position, with local advantages to develop specialized agriculture. Finally, the presence of rural tourism development in Mudanjiang city issues, from several major aspects of the future development planning, concept development, tourism management, tourism service quality, brand advocacy and funding put forward some countermeasures and suggestions.