Study On The Development Of Rural Tourism In Mudanjiang

In the mid-19 th century,the middle and upper classes of nobles in European feudal monarchy countries were tired of repetitive vulgar daily pleasures,and at this time rural tourism was slowly rising,and quickly aroused the great interest of these high-class nobles.However,as one of the "aristocratic movement",rural tourism did not resonate with the general public and gradually popularized,but also did not spread to other countries through cultural exchanges,resulting in the rural tourism did not sprout at that time.By the 1960 s,Spain had learned from other countries with relatively rapid economic development,selected the emerging industry of tourism,"rural tourism",and began to develop its own rural tourism.By the 1980 s,most of the developed countries around the world aimed at the development prospects of rural tourism,and promoted the development of rural tourism in suitable areas in their own countries.At this point,rural tourism can be developed globally.Rural tourism in China developed rapidly in 1990 s.Looking back on the past,the vigorous development of rural tourism in China in the past 30 years has made people ponder deeply.At the beginning of the 21 st century,in 2006,the Mudanjiang Municipal People's Government responded to the call of the State to abolish the "Regulations of the People's Republic of China on Agricultural Taxation",and launched the rural tourism theme activity of "rural tourism for hundreds of thousands of households in the mountains" as one of the important measures to solve the problem of "agriculture,rural areas and farmers".From the social impact of the time,this measure did increase the average income of farmers,promote the development of rural tourism industry and industry,strengthen the level of building a new socialist countryside,and enhance the level of economic development of the city.However,by the local and municipal people's governments through policies or activities to intervene in the operation of the market,to promote the rapid development of a certain industry,will inevitably lead to some undesirable problems,which will have a more or less impact on the development of rural tourism industry in Mudanjiang.This is also the reason for deep investigation and research.This article focuses on the problems in the development of rural tourism in Mudanjiang:Firstly,it introduces the related concepts of rural tourism and the basic theory of its research,mainly including the theory of experience economy,sustainable development theory and the theory of image planning of tourist destination.Secondly,this paper analyzes the current situation of rural tourism development in Mudanjiang City,mainly through four scenic spots,namely,farmhouse entertainment,folk experience,scene display,red tourism,and relying on unique natural landscape and other resource advantages to develop characteristic rural tourism.Thirdly,through theoretical research,the paper puts forward that the main problems affecting the slow development of rural tourism in Mudanjiang are the absence of standardized management,weak infrastructure,single operation project,and seasonal factors.At the same time,the causes of the problem are analyzed and explained,including management supervision,capital investment,human resources,marketing,tourism products and other five aspects.[status quo,problems,causes]Fourthly,through studying,analyzing and researching the successful experience of rural tourism development at home and abroad,we get the enlightenment that is suitable for the development of rural tourism in Mudanjiang City: defining the integration of rural tourism as one of the future development strategies,making plans in advance,and strengthening the exploration,protection and inheritance of excellent traditional culture.Finally,in view of the problems existing in the development of rural tourism in Mudanjiang City,the author puts forward some countermeasures and suggestions from the perspective of problems,system construction,high-quality supply,innovation and integration,grasping the target group and so on.