Study On The Development Of Rural Leisure Tourism In Mudanjiang City

Rural leisure tourism as a "sunrise industry",to speed up the construction of new countryside,promote the process of urbanization has played a leading role and the multiplier effect.To develop rural tourism,properly promote rural urbanization,is an effective solution to the "three rural issues",break the two structure in urban and rural areas,urban and rural integration development and effective way of complementary coordination that is the heritage of rural culture,optimize the industrial structure,an important means to promote the transformation of rural development and farmers' employment and income,but also effectively meet the needs of the tourism market,improve the level of an important symbol of tourism development.Mudanjiang city is located in the southeast of Heilongjiang province Chinese,located in Russia,towards the encirclement of the "Golden Triangle" hinterland,is an important the regional center city.Mudanjiang is located in the eastern region of northeast basin,surrounded by mountains,four seasons,the eastern verge on wooden sea,lush plants,moist air,Lake Jingpo scenic Wins the district is famous,China ten resort,leisure tourism,ecological environment and folk culture resources is rich in resources,with the development of rural tourism and excellent infrastructure.Shows the current situation of rural leisure tourism development in Mudanjiang City,and the necessity of the development of rural tourism is the condition of Mudanjiang City,it is very necessary for the study of rural leisure tourism in Mudanjiang city.This paper is divided into six chapters: the first chapter is the introduction.It mainly describes the background and significance of this study,the related research results at home and abroad are reviewed,and briefly introduces the research ideas,research methods and innovation.The second chapter is the definition and theoretical basis.The main concept of rural tourism and leisure leisure leisure tourism products the in-depth analysis,and on the theory of sustainable development,supply and demand theory and market segmentation theory,as the basis of constructing the analytical framework and research platform.The third chapter is the analysis of Mudanjiang rural leisure tourism development status and SWOT,to describe the rural leisure tourism development situation of Mudanjiang City,and the advantages of rural leisure tourism development Mudanjiang City,weaknesses,opportunities and threats were analyzed.The fourth chapter is the design of the development model of rural leisure tourism in Mudanjiang City,including the design idea,principle and target;Peony Jiangdu rural leisure tourism module design: rural leisure tourism development path of public infrastructure and product design,module design,source module design and module design and personnel training;Mudanjiang rural leisure tourism operation mechanism design.The fifth chapter is the countermeasures and suggestions to promote rural leisure tourism development in Mudanjiang City: strengthen planning guidance,scientific development strategy;increase investment,improve the tourism infrastructure construction;development of rural leisure tourism innovation,improve the quality of development;adopt the modern information means,to build rural leisure tourism brand;to strengthen the training of professional personnel,improve the quality of employees.The sixth chapter is the conclusion of this paper,the conclusions of this study and the main points are summarized.