Optimization Of Cooperation Management Of Ningbo Zhoushan Port

Facing with the trend of economic globalization、world economic structure adjustment and the big pattern of rapid economic development in "Yangtze River Delta" region, Ningbo- Zhou Shan Port, as one of the strategic resources of economic and social development, facing a good prospects and rare historical opportunity. At the same time, accelerated development of ports nearby brings huge competitive pressures for Ningbo- Zhou Shan Port.Ningbo- Zhou Shan port is a rare deep-water harbor in Asia,which is the backbone of ports in Zhejiang province, and also an important part of South Wing in Shanghai International Shipping Center. In recent years, Ningbo-Zhou Shan port accelerate the pace of construction, Government、 business invariably increase the planning and funding,especially the development and construction of deep-water docks, How to play to their advantages of ports,promote the economic development in the port and those two cities has become a hot spot of common interest between the two cities.This article introduced the history of development and present state of Ningbo-Zhou Shan port, analyzed many misunderstandings in cooperative management according to the "four unity” requirements, pointed out problems we should take care, summarized experience and lessons learned from worldwide; Then, compared external environment、internal situation and internal resources、competitiveness, aimed at identify strengths、weaknesses、opportunities and threats, analyzed problems and shortcomings. Based on above, proposed the location of cooperative management、strategic posture、driving force and the implementing measures of Ningbo- Zhou Shan port, proposed advices about organizational structure、human resources development、corporate culture and other aspects, ultimately provided a new perspective and approach to the port decision makers...