Research On Hinterland Developing Strategy Of Ningbo Port

Ningbo Port is one of the four Deep-water Ports which considered as keydevelopment project in China. It has unique natural conditions and has been seen asan important part of shanghai international shipping center. Ningbo port is also anInternational hub container port and always devoting itself to developing the port asan international powerful port. In recent years, with the growth of foreign tradeeconomy, also strong support from Yangtze River Delta hinterland economy andeffective execute of hinterland developing strategy, the container business of NingboPort has a rapid increase and the container throughput also increases year after year.However, since2011, the uncertainty and instability of global economy have furtherintensified. The international shipping market sustained downturn. At the same time,with the rapid expansion of domestic container ports the competition of hinterlandsource has increased. Ningbo port is facing the severe situation. Therefore, to analyzethe present develop condition of container transport of Ningbo Port, explore andimprove the hinterland developing strategy of container, grasp the opportunity to digfully the potential of hinterland container, expand the business to advance theconstruction of Ningbo Port, and implement the strategy of sustainable development,are the subjects of urgent and great practical significance.Firstly, the paper explains the research background and purpose, the content andmethod of the research and the new points of it. Base on the introduction of relativetheory of hinterland developing, the paper provides a brief description of relativemethod and theory that used. Secondly, we introduce the development situation ofcontainer transport of Ningbo Port and analyze the challenges that faced. Thirdly, thepaper analyzes the hinterland developing of Ningbo Port through SWOT analysis,describers respectively its strengths and weaknesses, the opportunities and threats. Onthe fifth chapter, the article analyzes again carefully the existing strategy of hinterlanddeveloping of Ningbo Port, pointing out the existing problem that happened duringimplementation. Finally, the paper gave some specific suggestions to perfect thehinterland developing strategy of Ningbo Port.