| With some of the major food safety incidents in recent years repeatedly exposed, consumers seek safe, healthy food voices are increasingly high. So as agricultural raw materials in food, its quality assurance of safety was pushed to the cusp. In this context, many experts and scholars also keen to put with Chinese characteristics and theoretical perspectives of organic agriculture and sustainable development. Another State Department in our ecological environment has long been clear that the need to promote ecological agriculture, so in order to develop ecological agriculture, development and production of pollution-free "organic food", agricultural production fertilization technology and innovation must be reformed, that rational application fertilizer, combined application of organic and inorganic walk the road of development, and bio-fertilizer should be vigorously promoted and developed.Under this background based SG company came into being, Combined with domestic and international agricultural development status and future development trend of fertilizer, summarizes the results of microbial fertilizer absorb the advanced development for decades, using a variety of efficient active strains with international advanced level, after repeated research, development and production of advanced on behalf of microbial fertilizer the level of efficiency of green bio-organic fertilizer. However, in the face of great development opportunities and a huge market space, because of China’s enterprises in the global response to the competitive environment of the marketing research is not enough, the face of a favorable situation often inadequate, so that China’s bio-organic fertilizer companies also missed a lot of opportunities for development. How China’s bio-organic fertilizer companies accurate market positioning, improve product competitiveness and play to their competitive advantage, develop in line with the development direction of the enterprise marketing strategy, become all the bio-fertilizer business problems to be solved.In this paper, the development status of the company’s SG for the research object. First, within the SG’s corporate and external environment analysis, clearly pointed out the competitive advantage. Secondly, the SWOT analysis, the company pointed out that SG bio-organic fertilizer market in China has competitive advantages and weaknesses, opportunities and threats. STP marketing strategy based on the theory, its in-depth market segmentation, target market selection and reasonable and accurate positioning, proposes to adopt marketing strategies and associated risk control measures. After the present situation and problems of SG marketing strategy, put forward countermeasures to optimize the product strategy, pricing strategy, channel strategy and marketing strategy.Good marketing model to better promote the survival and development of enterprises, the appropriate policy changes in a timely manner, so that the company’s direction and SG changing market environment to adapt. Grasp the development trend of the company’s strategy, to identify the factors which influence the development of the Chinese market. in this paper, the existence of the SG company marketing strategy problem, a reasonable suggestions and improvements Constantly optimize targeted marketing strategy for the company to better develop SG direction. |
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