Shenzhen Power Supply Company Marketing Strategy

Electric power industry was reformed completely, which resulted in that the mode of the incorporate monopolistic management was broken. Electric power industry has come to the age of complete market competition. Consequently, electric power marketing becomes more interesting research topic, and it is also the big way for corporation of power supply to survive and develop further. Power Marketing is the core business of power supply enterprise, in a market economy a leading role, electricity production and business activities of enterprises should be subordinate to and serve the electricity needs of marketing. Power Marketing the quality of the work related to the company's own survival and development is determined by the market competitiveness and ultimately affect the company's efficiency. With the deepening of the power system, power supply companies will accelerate the pace of the market, each power supply enterprises are facing how to establish the image, open up markets, create effective new issues, in line with the market development of the marketing and management strategy will become very important.As the only pilot project of China Southern Power Grid to create a world-class power supply company, Shenzhen Power Supply Company's marketing work has a bearing on the survival and development of China Southern Power Grid Company, which determines the other cities'model of marketing power. In this paper, research background and content of electric power marketing are described according to the marketing theory. Furthermore, we discussed the marketing environment of Shenzhen Power Supply Company, and use Porter Five Forces Model to analyze the company's competitiveness.Then, by using SWOT model, marketing strategy is brought forward which adapts to the marketing environment of Shenzhen Power Supply Company. This strategy is mainly used to accelerate the marketing research theory and the development of methods in effective flow, and then enlarge quantity of the electric power supply and increase the consumption in electric power, even then speed the development of electric power industry in Shenzhen, which will contribute to fast advancement of Shenzhen economy.