The Research On Marketing Environment And Competition Strategy In Jinan Power Supply Company

Along with the economic development of China as well as the in-depth reform of electric power market, the power supply enterprise is facing a more complex marketing environment; simultaneously the status of power marketing is highly promoted. At first, this paper did some research on electric power industry reform model at home and abroad. Then analyzed the present situation of Shandong electric power market; forecasted Shandong energy consumption structure developing tendency, and made conclusions to local electric power marketing potential. Next, the paper analyzed the marketing environment of Jinan Power Supply Company from the macro and micro view, and the ISM system modeling method was used to establish marketing environment quality analysis system, and SWOT analysis was given based on the system. Finally the paper studied the core competence and the further market segmentation of Jinan Power Supply Company, so as to make actual comprehensive marketing strategies.