Electronic Company Reverse Logistics Management Research

Reverse logistics is closely related to the interests of the society, the company, through the reverse logistics management, to strengthen environmental protection, also can bring economic benefits for the company, improve the corporate image. Developed countries’ reverse logistics management level is far beyond our country. Domestic company’s successful cases about reverse logistics implementation are numbered. So we need learn the experience of the advanced enterprises, consider ourselves situation, exploring enterprise reverse logistics management mode.Based on the above consideration, this paper first expounds the background of the reverse logistics, it are proven that reverse logistics has theoretic and realistic significance. Through elaborated the concept and characteristics of reverse logistics, electronics companies have a preliminary understanding of reverse logistics. Under a large number of examples collection, analyzed the e-waste recycling practices of the 4 typical country, compared with China’s current electronic company reverse logistic process and status, summed up the problems and deficiencies in the process of implementing reverse logistics, learn from advanced foreign experiences.In this thesis, through analyzing the connotation of the electronic products reverse logistics, introduce the driving cause of electronic products was rejected, recycling electronic products type and characteristics, electronic products reverse logistics process, as well as the participants in the process of reverse logistics, and its whole operation mechanism. It also analyzes the enterprise how to realize reverse logistics management, and research current Lenovo company reverse logistics management system, pointed out the necessity to carry out reverse logistics, analyze what Lenovo itself advantages and obstacles. Considered Lenovo company actual situation, design a panoramic view of the reverse logistics management operation process and implement steps; Through research on the different rejected or recycling products practice, design and implement the Lenovo various reverse logistic process, finally realizes Lenovo reverse logistic profit model.The thesis’ s features mainly include following aspects:The thesis reveals the connotation of reverse logistics and presents how the company implements reverse logistics systematically. From this angle, we can gain comprehensive and in-depth insights into reverse logistics.Based on the guideline of electronic enterprise reverse logistics operation mechanism, establish Lenovo reverse profit model as an example, demonstrated the feasibility of implementing reverse logistics enterprises, the result provide the insights for the industry or other electronic company to establish reverse logistics business choice.